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작성자토르 조회 3회 작성일 2021-05-05 20:51:56 댓글 0

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Burberry Umbrella

A very happy girl on Christmas morning

What is Burberry's Downfall?

What brands can learn from the overexposure of Burberry’s iconic tartan pattern.

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It’s the early 2000s. And, on the streets of London, it’s raining.

As is natural, people are bursting their umbrellas open. But as they do, a precarious view forms from above. All the umbrellas are lined with the same Burberry pattern.

While many brands would relish the chance to be ubiquitous, for a luxury label overexposure isn’t necessarily a good thing.

Here's the story of how minimizing the exposure of the brand's famous check pattern got it back on track.

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Full transcript here: https://envato.com/blog/how-ubiquity-became-a-liability-for-burberry/?utm_campaign=envato_social_eyt_rNNrFgEZXps\u0026utm_medium=social\u0026utm_source=YouTube\u0026utm_content=description

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CREDITS

Video by Dom Hennequin

Music:
Timelapse Design by deepersound
https://audiojungle.net/item/timelapse-design/22508817?utm_campaign=market_social_eyt_rNNrFgEZXps\u0026utm_medium=social\u0026utm_source=YouTube\u0026utm_content=description

Abstract Fashion Beauty by deepersound
https://audiojungle.net/item/abstract-fashion-beauty/9960379?utm_campaign=market_social_eyt_rNNrFgEZXps\u0026utm_medium=social\u0026utm_source=YouTube\u0026utm_content=description

Glitch Ambient Fashion by MrHumble
https://audiojungle.net/item/glitch-ambient-fashion/21094016?utm_campaign=market_social_eyt_rNNrFgEZXps\u0026utm_medium=social\u0026utm_source=YouTube\u0026utm_content=description

Ambient Fashion by AdisMusic
https://audiojungle.net/item/ambient-fashion/20290558?utm_campaign=market_social_eyt_rNNrFgEZXps\u0026utm_medium=social\u0026utm_source=YouTube\u0026utm_content=description

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#명품아울렛 #스타우브 #버버리 #혼수용품

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